Skip to content
Home » Blog Archive » A Quick Introduction to Workflow Automation

A Quick Introduction to Workflow Automation

What is Workflow Automation?

Workflow automation refers to the use of technology to streamline and automate repetitive tasks and processes within an organisation. This can include everything from data entry and document routing to scheduling and decision-making.

Benefits of Workflow Automation

The benefits of workflow automation are numerous. By automating routine tasks, organisations can increase productivity, reduce errors, and free up time and resources for more important tasks. Workflow automation also allows for greater consistency and accuracy, as automated processes can be programmed to follow predefined rules and guidelines. In addition, automation can help organisations to achieve better visibility and control over their operations, leading to improved decision-making and greater efficiency.

Types of Workflow Automation

There are many different types of workflow automation, depending on the specific needs of an organisation. Some examples of workflow automation include:

  1. Data entry and document processing: Automation tools can be used to automatically input data from various sources, such as invoices, purchase orders, and customer forms, into a centralised database. This can save time and reduce errors associated with manual data entry.
  2. Scheduling and reminders: Automation can be used to schedule appointments, meetings, and reminders, and to send notifications to relevant parties. This can help to ensure that deadlines are met and that everyone is on the same page.
  3. Workflow routing and approval: Automation can be used to route documents and requests to the appropriate parties for review and approval. This can help to streamline decision-making processes and reduce delays.
  4. Customer service and support: Automation can be used to manage customer inquiries and support requests, including ticket tracking and resolution. This can improve customer satisfaction and reduce response times.
  5. Marketing and sales: Automation can be used to manage marketing campaigns and sales processes, including lead tracking and qualification, email marketing, and customer relationship management. This can improve lead generation and sales conversion rates.

Workflow Automation Tools

There are many different tools available for automating workflows, depending on the specific needs of an organisation. At SPACEtag and Cubik Consulting, we tend to use n8n and Integromat’s Make platform.


n8n is an open-source automation platform that enables users to create custom workflows and integrations between different apps and services. With a drag-and-drop interface, users can easily create workflows by connecting different nodes, such as triggers, functions, and data sources. n8n supports a wide range of popular apps and services, including Google Sheets, Slack, Trello, and Shopify, among others. n8n offers a hosted cloud-based version, as well as on-premise deployment options. It also has a desktop app so that you can try out n8n and test automation tasks on your PC or Mac.

Integromat Make

Integromat Make, on the other hand, is a visual automation builder that allows users to automate complex workflows and integrations between different apps and services. Integromat Make offers a range of features, such as filters, routers, and aggregators, that enable users to create advanced workflows with ease. Integromat Make supports over 500 popular apps and services, including Facebook, Instagram, Gmail, and Zoom, among others. Integromat Make also offers a variety of pricing plans, including a free plan, as well as paid plans with more features and higher usage limits.

Other Tools

Both n8n and Integromat Make offer powerful automation capabilities and can help organisations to streamline their workflows and improve their productivity. The choice between the two will depend on the specific needs and preferences of an organisation, as well as the apps and services they need to integrate.

Some other popular options include:

  1. Zapier: Zapier is a popular automation tool that allows users to connect different apps and services, automate workflows, and create custom integrations.
  2. IFTTT: IFTTT (If This Then That) is another automation tool that allows users to create simple rules for automating tasks across different apps and services.
  3. Microsoft Power Automate: Microsoft Power Automate is a cloud-based automation tool that allows users to automate workflows across Microsoft apps and services, as well as other third-party services.
  4. Google Workspace: Google Workspace includes a number of built-in automation features, including email filtering, appointment scheduling, and document approval workflows.
  5. HubSpot: HubSpot is a marketing and sales automation platform that includes a range of features for automating lead generation, customer relationship management, and other marketing and sales tasks.


In conclusion, workflow automation is a powerful tool for streamlining and automating repetitive tasks and processes within an organisation. By leveraging the right automation tools, organisations can improve productivity, reduce errors, and achieve greater efficiency and control over their operations.

Share this post